Ontario East Economic Development Commission (OEEDC) is a not-for-profit regional marketing organization, mandated to help facilitate the attraction of new businesses and jobs to the region, and promote skills development and workforce development opportunities to the region's residents, employers, and job seekers to continue the region's economic competitiveness in both domestic and global markets.
Ontario East members include economic developers, businesses, municipalities, educational institutions, and workforce development organizations from all ten cities, thirteen counties, and their townships, east of the Greater Toronto Area to the Quebec border, north to Algonquin Park.
Ontario East supports all employment sectors with a special focus on key sectors like, food and beverage processing, advanced manufacturing and technology, logistics and transportation.
Ontario East’s goal is to promote:
Ontario East has created a number of workforce development projects to achieve these goals.
In the resulting manufacturing workforce project, Ontario East builds a growing manufacturing workforce audience of job seekers, manufacturing employers, new Canadians, students and youth, educators, economic development officers, and workforce development professionals through online communication and resources. Ontario East establishes itself as an expert source on manufacturing workforce development by partnering with business and employment social media platform LinkedIn, to launch the LinkedIn Talent Solutions Pilot Project to assist employers in recruitment and job seekers in their career search.
Ontario East pivots the focus of the workforce development project and forms the Ontario East Talent Identification Support Project (OE-TISP). Workforce development boards, training service providers, post-secondary institutions, and businesses provide input for the project's growth. OLMP funds this initiative through the Ministry of Labour, Training, and Skills Development (MLTSD).
Ontario East delivers online tools and resources to help job seekers and students who are new Canadians, connect employers with new Canadians, and assist economic development officers, and workforce development professionals, to close talent gaps in advanced manufacturing, digital technology, and infrastructure and construction with this powerful demographic of talent. Ontario East adopts a new strategy for asset communication, launching a series of ungated landing pages for job seekers and employers to establish further trust and reach audiences faster.
Throughout 2022, OE-TISP closes the workforce gaps found in 2020 in new talent attraction, career pathway building, talent retention and mobile workforce, and rapid new skill acquisition, with a continued focus on new Canadians.
At the conclusion of the funding period provided by OLMP through the MLTSD, OE-TISP created and published over one hundred online assets and reached thousands of stakeholders across three social media platforms (LinkedIn, Twitter, Facebook). Ontario East also grew its audience of workforce stakeholders to 825 contacts to enable continued communication post-funding period. The project highlighted opportunities for training, growth, and investment in the region; helped job seekers and new Canadians connect with employers; and provided employers with resources to recruit a highly skilled workforce.
Ontario East launches a regional initiative supporting Ontario's priorities in skilled trades, apprenticeships and employment services and attracting highly skilled newcomers. The project will help maintain, create, and fill jobs in key employment sectors by: promoting labour market programs and supports in eastern Ontario; connecting support services with new and innovative solutions through research, outreach and marketing, and access to available tools; and engaging employers, jobseekers and workforce support groups to identify ongoing labour shortage issues, address new and unique challenges post-pandemic, and attract and retain new participants.
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